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In the age of the technological generation with constant digital improvement, it is important to understand the transformational process we face in order to achieve a higher audience for our website. On-page SEO is crucial nowadays and by implementing it your website will have a better overall performance. Today, we are going to provide you some useful information regarding the on-page SEO, its factors, and explain how it works.

What is SEO?

Search engine optimization (SEO) is the practice that helps to increase the traffic by creating high-quality content and by optimizing the keywords also linking and building backlinks for your website.


In a more explicit way:

SEO is about improving the website's position (ranking) in an organic way.

SEO vb SEA(Adsense) 

The difference between the "SEO" and the "SEA" is very visible. On the first page of Google results, the first places are always given for the paid advertisement, which has the yellow color in the left corner, and its written "Ads" to make it obvious for the search engine users.

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Studies have shown that the search engine users are not interested and they don’t even look at the second or the third page of Google results. Therefore, having a good ranking on Google is a necessity and especially on the organic search result to have more visitors.

Types of SEO?

There are 3 main types of SEO you have to know in order to improve your website’s position on Google. Important to understand that all of them are interrelated and connected to each other.

1. On-Page SEO
Those are the elements you can personally control withing your website which are directly related to your content.

2. Off-Page SEO
Inbound links and references from other websites pointing to your website. Social signals and shares play a big role in this type of SEO.

3. Technical SEO
This is related to the non-content element of your website. The main focus is of it is the way how good search engine spiders can crawl your site and index your content.

SEO history

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This timeline illustrates the main dates related to the first search engines, the first website, and the first web browser. As we can see, the first search engine started to operate before the first website was launched.

Archie (the first search engine) started to operate on September 10, 1990. Even though it looks primitive, but this tool allowed people to find needed files.

The web was invented by CERN for the European Organization for Nuclear Research in 1991. It was dedicated to the World Wide Web Project which was hosted on a computer co-created by Steve Jobs.

In 1993 Mosaic was released and became the first web browser available for other people besides CERN employees. It popularized the world web and the internet. The first images ware displayed in the line with text and not in a separate window.

The same year, Architext became the search engine Excite which was after sold to Google. It was developed by 6 Stanford students. Excite was revolutionary since it sorted out the results based on the keyword research.

In 1994, we can see the huge progress in search engines as 4 new ones came into the stage. Alta Vista, Infoseek, Lycos, and Yahoo were designed and had the same purpose.

In 1997, Google was registered and at first, it wasn’t available for the public. They used Stanford’s search engine and server locally at google.stanford.edu.

Why is it important

Search Engine Optimization is one of the most important parts of the marketing activity because it helps in increasing the online visibility of a website in the organic results of a search engine. In modern times, SEO is extremely important as it helps the website grow by optimizing the website content and the keywords.

First of all, increasing the Organic Growth Web Traffic, it helps to get customers to complete conversion in the website. This means that if you want your website to work SEO is vital as it is a major source of Organic Search Traffic.

Next, a good Website SEO leads to a Better User Experience. Who doesn’t want a better user experience?! And a better user experience can be obtained by having a user-friendly and clean design, various photos and videos interspersed with the content, etc. All these are also a part of SEO and if a website employs optimal SEO, then it can easily improve their user experience.

Third, SEO results in more Sales Locally. Because local businesses want local sales it is very important for them that their websites are search engine optimized. This leads to increased online traffic and also a direct increase in sales for them. This correlation between SEO and increased sales exists because most customers prefer to locally search businesses online to find out details about their location, directions, etc.

Another important reason making SEO an important tool of the business is Credibility. SEO results in higher ranks on search engine results which directly increases the credibility of the website as well as the business. If the website is ranked lower on the second or third page, it may lead to losses as it is assumed that the business is new or that they have a low financial position.

Likewise, SEO is quantifiable, it makes adds more effective, requires comparatively less content engagement, it benefits outweigh its costs, and it leads to increased conversions.

On-Page SEO ranking factors


On-page SEO includes some factors which are connected and derived from each other. These factors will help you to achieve a better ranking position and get organic traffic of viewers for your website.

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• KEYWORDS

Keywords are important for your on-page SEO optimization. If you want to be ranked, you have to include the targeted and the main keywords in your text. Using your keywords, search engines will match your website with your targeted audience. For Google to rank your website, the first 100 words of your text have to contain the keywords.

There are some of the most important places to optimize your keywords within your website:

  • Titles
  • URL address
  • Description (Meta Description)
  • Image Titles & Alt Text
  • Headings & Content


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• TITLES

Titles are the HTML elements which purpose is to describe the main topic of a website. They are located at the top bar of a given search result. You have to keep your title below about 65 characters, so it doesn’t get cut off on search engine result pages.

• URL ADDRESS

The URL address has to be optimized and accurately depict your keywords. It should be concrete, clear and understandable without any confusing information and lots of numbers.

• DESCRIPTION (META DATA)

It’s a short description of your website which appears in search results. The description has to be informative and fully show the main represented topic. You have to use 150-160 characters (not words) and it has to contain a call-to-action. Description with the right keywords will help you increase CTR (click-through rate).

• IMAGE TITLE & ALT TEXT


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The title is displayed in a popup when a user points on the picture.

The alt text appears inside the image container when the image cannot be loaded.

Your “title” and “alt text” should consist of English characters and have a dash (minus sign) between words. When you include your keywords into the picture title and alt text, it will appear in Google search results in an “image” section.

• HEADING & CONTENT

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Definitely, it is needed for your keywords to be in your headings and all over your post. There are 6 different HTML heading sizes available. Headings go from the largest one (h1) to the smallest one (h6). It is important to use a heading hierarchy for your post.

• IMAGES

Make sure that your web page looks attractive to your customers and contains images. It is easier to read an article which includes images, rather than just a plain long text which doesn’t comprise any visual picture. Images have to be related to the topic of your post. You can also make an infographic image with helpful and instructive information which is related to your post.

For on-page SEO it is a must to put an image before the article (featured image). To avoid the copyright issue, filter image results as “labeled for reuse”. You should get pictures from stock sites and improve them with photo editors.

• VIDEOS

We should affirm that on-page SEO is not only about the textual content. Search engines also appertain to the video content. According to the research, online video marketing will create up to 80% of online traffic by 2021. Nowadays more and more people are searching for videos to answer their questions. Users might prefer to watch a 1-minute video rather than reading a long article. By having video content, you will attract even more viewers to your website.

According to researches, 68% of consumers would prefer to watch a video. Video content is 50x more likely to drive organic search results than plain text.

• MOBILE-FRIENDLY WEBSITE

Nowadays generation is spending a lot of time on their mobile phones. Therefore, to search for the needed information, people are using mobile devices. Your website has to be attractive not only from the wider screen of a laptop but also it has to be well organized and optimized for mobile phones. Google algorithms are targeting mobile-optimized websites and assign them a higher ranking position. 60% of all searches come from mobile devices. And 69% of all digital media time is spent on a mobile device. Therefore, this on-page SEO factor is significant.

• PAGE LOADING SPEED

Google’s one of the most important on-page SEO ranking factors is the page loading speed. To develop a better user experience on your website and to allow them to surf easily through your articles, the speed has to be high and fast. If there is a technical issue that makes your website slower, Google search engines will just remove your page from the main results. According to the research, 40% of visitors will abandon a website if loading sped takes more than 3 seconds.

• RELEVANT CONTENT

If you didn’t start blogging yet, you better do it right now. Blogs are the perfect way to drive visitors to your website and give them a reason to stay. No one will put attention on your web page if you just have created 1-2 posts. Updating your web page with new information will catch potential customers’ eyes. For this, you have to create your posts in advance, and frequently update them into your website. Remember that your content has to be relevant and trustworthy. The way you create and post your content will affect visitors’ time spent on your website. On-page SEO tends to give a higher ranking position to the longer & informative content.

SEO tools

Yoast SEO: the #1 WordPress SEO Plugin

Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.

Sounds hard? Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

Already installed you will get more visitors from Google and Bing, attract more visitors from Social Media and increase your readers' engagement. And it is free! You do have the option to buy premium extensions for some extra functionality, but its most important functions are part of the free plugin.

SEO tools don't stop here. In the next list, we have presented more extensions that can increase your SEO performance based on your interests all around.


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...Conclusion

When it comes to optimizing your website, on-page SEO is one of the most important aspects you have to take care of. This type of SEO allows you to make changes and participate yourself withing a website. By carefully implementing all the factors which were mentioned above, your ranking position in Google will be improved and you will see the progress immediately!

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